Marketing Insights
Welcome to Marketing Insights - your go-to for straightforward, practical marketing advice. We skip the jargon & focus on what really works, sharing insights and strategies that drive results.
Beyond Vanity Metrics: Why B2B Marketing Needs Depth
Let's cut through the BS. Marketing has become a numbers game where agencies parade impressive-looking dashboards that could mean nothing.
What Is Hotel PPC and Why Your Hotel Can’t Afford to Ignore It.
PPC is no longer optional – it’s essential. Here’s everything you need to know about Hotel PPC and why it’s the secret weapon to filling your rooms faster.
Forget Trends: Focus on These Marketing Fundamentals.
Every year, the marketing world gets distracted by shiny new trends and buzzwords. But in reality, the basics build strong, effective marketing strategies.
The Biggest Threat to Marketing Isn’t What You Think
When marketers think about threats to their craft, external factors often come to mind like AI, shrinking budgets, competition.
The Thread Test: Untangling Marketing Complexity
We believe in cutting through the noise and delivering clarity. Marketing doesn’t need to be overcomplicated, which is why we’ve developed The Thread Test
Why B2B Marketing Needs Creativity and Consistency
At Thread Marketing, creativity and consistency are the cornerstones of effective B2B strategy – and the results speak for themselves.
The 4 Ps of Marketing in Scotland’s Housing Sector.
At Thread Marketing, we use the 4 Ps—Product, Price, Place, and Promotion—to help Scotland’s housing developers reach the right buyers effectively.
The Future of Marketing: AI’s Game-Changing Role.
Artificial Intelligence (AI) is reshaping marketing, offering new ways to engage audiences, understand customers, and boost efficiency.